Friday, October 28, 2011

A different way to sell real estate

A different way to sell real estate

EUGENE, Ore. – Oct. 28, 2011 – The Austin Family Business Program recognized Oregon-based Hybrid Real Estate for pioneering an “entrepreneurial shift in (the) real estate industry.” The company’s business model strives to keep costs low so agents can earn more than their peers at traditional brokerages.

Much of the cost savings is attributed to the firm’s two “customer care centers,” which take the place of a large real estate office staffed by a receptionist. Agents do all of their work from their home offices or cars, but they can meet clients at one of the customer care centers, which have conference tables.

The company also promotes free or low-cost technology. It also makes its own real estate signs and hires experienced agents who don’t need basic training.

Among other things, the company’s agents have web pages for each property, take advantage of virtual tours, and use Dropbox to upload and share documents.

“(Technology) has to help sell your listings, or it has to help you grow your business in some way – and if it doesn’t do those things, then it probably isn’t really going to help you,” says Hybrid Real Estate co-founder Bryan Ranstad.

Source: Loan Safe (10/24/11) Ferreras, Alex

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1 comment:

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