Tuesday, February 25, 2014
Tactics for overcoming Facebook’s new algorithm
MENLO PARK, Calif. – Feb. 24, 2014 – Facebook changed its algorithm back in December, causing a drop in shared links, pictures and posts. As a result, real estate agents have seen a dramatic drop in page reach and increasingly recognize that a “pay to play” strategy may be the best way to get in front of their target audience.
Under the new format, Facebook users can improve their feed and boost exposure by creating likable content – the kind of content that causes users to click the “like” button. The more “likes” a content provider gets, the greater the chance that their posts will show up on fans’ news feeds.
Agents also need to improve reactions, making it less likely that their messages will be ignored or marked as spam. To do that, they should avoid memes and test to see which time of day gets them the most views.
Finally, agents should give fans the type of content they prefer – and for many Facebook users, that’s videos and photos. However, everyone is different, making it important for agents to post about a variety of topics and to do so in different formats.
Source: RISMedia (02/20/14) Byrum, Erica Campbell
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